1 · Audience
- 380,000 monthly uniques (Q1 2026)
- 62% homeowners actively planning a project, 31% contractors, 7% architects + adjusters
- 64% within 90 days of starting work
- Avg session: 4 min 12 sec · Pages/session: 3.4
- Top metros: Atlanta, Dallas, Phoenix, Charlotte, Tampa, Denver, Indianapolis
2 · Ad units
- Leaderboard (970×90) — top + bottom of every calculator and the home page
- Inline (728×120) — between methodology sections, native styling option available
- Side rail (300×600) — sticky on calculator pages, desktop only
- Sponsored calculator card — first card in the relevant category grid, marked "Sponsored"
- Newsletter — weekly to 42,000 verified subscribers, 1 sponsor per send
3 · Rates
All rates are CPM (cost per 1,000 impressions). Volume discounts at 250k+ impressions.
- Leaderboard — $14 CPM
- Inline — $11 CPM
- Side rail — $9 CPM
- Sponsored calculator card — flat $4,500 / month per category
- Newsletter — flat $1,800 / send
Sponsored content must be clearly labeled and useful to our audience. We turn down placements that don't pass that bar — even if the budget is large.
4 · Specs & policy
- JPG, PNG, or static SVG · 200 KB max
- HTML5 banners via Google Ad Manager or direct tag · 2-week review
- No autoplay video, no audio, no expand-on-load, no fake "x" buttons
- No competing matching services, no payday loans, no lead-gen-only landing pages
- We honor the IAB LEAN standards
5 · Book it
Email ads@calcmyproject.net with your campaign brief, target geography, and flight dates. We turn quotes around in 1 business day. Insertion orders accepted; we don't broker through ad networks for direct placements.